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Catalyst Writing & Education

Date

2025

Type

Branding, Website Design, Social Media Assets and Content

Description

The Catalyst Writing Education website was designed to reflect the organization’s mission of empowering writers through engaging, accessible learning opportunities. I created the site layout, copy, and custom graphics to establish a professional yet inviting online presence. The design emphasizes clarity and readability, with a clean structure that highlights workshop offerings, resources, and community engagement. By integrating the brand’s new logo and visual identity, the site communicates consistency across digital and print materials while serving as a central hub for outreach and growth.

Graphic Design & Marketing

I partnered with Catalyst Writing Education to develop a strong and consistent brand identity. I designed the logo and visual branding, then applied it across a new website where I created most of the copy and graphics. To extend the brand’s reach, I also designed promotional flyers for workshops and produced social media content such as the “Word of the Week” series with custom visuals. This project showcases my ability to integrate branding, design, and marketing into a cohesive digital presence.

© 2025 Kelsie P.

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